SermonWise Discovery — How Pastors Find It
anonymous
Persona: pastor-preacher
Touchpoint: /sermons, sermonwise.ai, churchwiseai.com
Preconditions
- Pastor unfamiliar with SermonWise
- Exploring sermon prep tools
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Land on churchwiseai.com homepage | SermonWise mentioned or visible. CTA like 'Sermon Prep Tools' or 'Preach with Confidence' points to sermonwise.ai. |
| 2 | Visit /sermons landing page | SermonWise product page explains sermon AI tools. Benefits clear (outline generation, illustration suggestions, etc). |
| 3 | Check pricing for SermonWise | SermonWise pricing shown separately ($19.95/mo for Pro). Clear it's distinct from Voice/Chat products. |
| 4 | Try free sermon demo | Demo shows AI generating outline, suggestions, illustrations. Concrete proof of value. |
| 5 | Check for testimonials from preachers | Quotes from pastors about sermon prep time saved. Real results, not hype. |
| 6 | Look for FAQ on sermon tools | FAQ explains how AI helps (doesn't replace pastor, saves time, suggests improvements). |
| 7 | Navigate from sermonwise.ai to signup | Signup flow clear. Can sign up independent of Chat/Voice products. |
Known Failure Modes
- SermonWise not mentioned on main site — pastors don't know it exists
- No pricing visibility — can't evaluate
- Demo unavailable — can't see value
- Unclear if SermonWise is separate product or bundled — pricing confusion
References
- Playwright spec:
e2e/delivers/sermonwise/01-discovery.spec.ts - Code files:
Notes
First touchpoint for SermonWise discovery. Pastor needs to know product exists, understand value (sermon prep time savings), see pricing, try demo. Clear positioning as standalone product separate from Voice/Chat. Discoverable from multiple entry points (main site, direct to sermonwise.ai).