Content: Accuracy Against Product Knowledge
all
Persona: content-marketer
Touchpoint: marketing pages, product pages
Preconditions
- product_knowledge table populated with current facts
- Marketing pages refer to product features and pricing
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Verify pricing on website matches product_knowledge | All prices (Starter Chat $14.95, Pro Both $79.95, etc) match knowledge base exactly. |
| 2 | Verify feature claims match reality | Feature count (33 tools, 4 agents, etc) matches deployed code. No exaggerations. |
| 3 | Check product names are consistent | Chat, Voice, Care, etc. named consistently across all pages. |
| 4 | Verify no stale copy | No references to deprecated products (old Plan names, old pricing, removed features). |
| 5 | Check denomination count claim | If page claims '15 denominations', verify /ai-for actually lists 15. |
| 6 | Verify church count is accurate | Directory page claims correct number (218K+ visible churches). Matches pewsearch DB. |
| 7 | Check feature availability by tier | Starter doesn't claim Pro features. Suite claims all Pro features + more. |
| 8 | Verify no breaking product claims | No claims like 'never makes mistakes' or 'understands your theology perfectly' (overstatement). |
Known Failure Modes
- Price mismatch — confuses customers, damages trust
- Stale copy — outdated features listed
- False feature claims — customer expectations unmet
- Overstatement — customer perceives as dishonest
References
- Playwright spec:
e2e (content validation) - Code files:
Notes
Audits marketing copy for accuracy against actual product. Stale copy is a leading cause of customer dissatisfaction — customer arrives with wrong expectations. This spec verifies marketing promises match reality: pricing, features, naming, availability. Run after every product change.