Skip to main content

Design: Brand Consistency (Colors, Typography, Logo)

non-critical   Property: ChurchWiseAI   Category: UI / Visual Tier: all Persona: designer Touchpoint: all pages

Preconditions

  • Design tokens/brand guidelines defined
  • Tailwind config or CSS vars match brand

Steps

#ActionExpected Result
1Verify primary color usageAll CTAs, buttons use brand primary color. Consistent across pages.
2Check logo placementLogo in header on all pages. Consistent size and placement (left-aligned or centered).
3Verify typographyAll headings use brand font (Poppins or configured). Consistent font weight (bold, semibold).
4Check button stylesAll buttons use consistent styling. Hover states work. Disabled state visible.
5Verify color contrastText on backgrounds meets WCAG AA contrast (4.5:1 for body, 3:1 for large text).
6Check spacing consistencyPadding, margin follow grid (8px, 16px, 24px units). No random spacing.
7Verify icon usageAll icons use consistent set (Lucide or configured). Sizes consistent (24px, 32px).
8Check link stylingLinks underlined or color-differentiated. Hover state clear.

Known Failure Modes

  • Colors inconsistent — looks unprofessional, breaks brand recognition
  • Typography mismatched — difficult to read, unprofessional
  • Logo missing or wrong size — brand visibility lost
  • Contrast too low — inaccessible for vision-impaired

References

Notes

Visual consistency and brand adherence. Brand recognition and trust depend on consistent colors, fonts, and styling. Design system maintenance prevents visual debt. Run after design system updates or major refactor.