User Journey: Starter Chat Customer
starter-chat
Persona: pastor-admin
Touchpoint: /, /pricing, /onboard, /admin/[token]
Preconditions
- Pastor discovers ChurchWiseAI via search or ad
- Looking for affordable chatbot solution ($14.95/mo entry point)
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Visit homepage | Hero shows church/ministry value proposition. Navigation includes Pricing and Chatbot links. Bottom CTA shows 'Chat from $14.95/mo'. |
| 2 | Navigate to /pricing | Pricing page shows all three tiers (Starter, Pro, Suite). Chat Only channel selected by default. |
| 3 | Verify Starter Chat price | Starter Chat shows $14.95/mo. 14-day free trial badge visible. Monthly and Annual options both shown. |
| 4 | Verify all tier pricing visible | Starter Chat ($14.95/mo), Pro Chat ($34.95/mo with Most Popular badge), Suite Chat ($59.95/mo). Annual billing option available. |
| 5 | Click Get Started for Starter Chat | Redirected to /onboard?plan=starter_chat. Onboard page reflects plan. |
| 6 | Complete checkout with 14-day trial | Payment succeeds. Email confirmation sent with trial terms (14 days, then charges on renewal). |
| 7 | Log into dashboard after trial signup | Dashboard loads. Shows Starter Chat features (Chat, basic Analytics, Settings). Minimal tabs (3-4 tabs). |
| 8 | Upload FAQ or training documents | Starter Chat supports FAQ/Document upload. Training tab or document section accessible. |
| 9 | Test chatbot in dashboard preview | Chatbot responds to test questions. Response uses HEAR protocol (humble, empowering, authentic, responsive). |
| 10 | Check billing/account settings | Renewal date visible. Shows 'Trial ends in X days' with upgrade option to Pro/Suite. |
Known Failure Modes
- Entry price $14.95 not prominently displayed — loses price comparison advantage
- Trial messaging missing — pastor expects immediate charge
- Dashboard too simple — Starter feels feature-limited or broken
- Chatbot doesn't respond or sounds generic — poor first impression
- Upgrade path unclear — pastor doesn't know how to upgrade after trial
References
- Playwright spec:
e2e/journeys/starter-chat.spec.ts - Acceptance spec: knowledge/acceptance/starter-chat.md
- Code files:
Notes
Tests entry-level Starter Chat ($14.95/mo) with 14-day free trial. This is the primary conversion funnel for new customers. Homepage must show $14.95 entry point. Pricing page must support both monthly/annual. Onboard and dashboard must feel polished and feature-complete for Starter tier. Chatbot must work and follow HEAR protocol from day one.