User Journey: Denomination-Specific Content Quality
starter-chat
Persona: pastor-evaluator
Touchpoint: /ai-for/[denomination]
Preconditions
- Pastor finds ChurchWiseAI via Google search for their denomination
- Landing page at /ai-for/[denomination] exists (Baptist, Catholic, Pentecostal, etc.)
Steps
| # | Action | Expected Result |
|---|---|---|
| 1 | Navigate to /ai-for/baptist landing page | Page loads with Baptist-specific heading. Content uses Baptist language (scripture, faith, believer, gospel, congregation). No Catholic sacramental terms appear. |
| 2 | Navigate to /ai-for/catholic landing page | Page loads with Catholic-specific heading. Content uses Catholic language (mass, sacrament, tradition, liturgy, parish). No Protestant altar-call language appears. |
| 3 | Verify denomination pages have working CTAs | Call-to-action links present to pricing or onboard. At least one 'Get Started' button visible. |
| 4 | Navigate to invalid denomination slug (e.g. /ai-for/this-does-not-exist) | Returns 404 error. Page does not crash with 500. |
| 5 | Visit /ai-for index page | Index shows links to available denomination pages. At least 3 denominations listed. |
| 6 | Verify CTA language matches denomination | Baptist page CTA says 'for Baptist churches'. Catholic page CTA says 'for Catholic parishes'. Denomination-specific copy is present. |
Known Failure Modes
- Baptist page shows Catholic language — confuses pastor
- Invalid denomination crashes with 500 — poor user experience
- Index page missing denomination links — pastors can't find their tradition
- Generic copy on all pages — loses denomination personalization advantage
References
- Playwright spec:
e2e/journeys/denomination-experience.spec.ts - Code files:
Notes
Tests that denomination landing pages deliver authentic, denomination-specific content rather than generic copy. Critical for relevance in niche vertical markets. Pastor should feel understood and see their language/theology reflected back. Validates the landing page strategy: every pastor sees their tradition represented.