25 personas organized by user type. Each persona has a name, demographics, goal, key concern, and the product/property they interact with.
Agents: load this file before running any 5-Question journey evaluation. Pick the persona(s) most relevant to the feature being tested.
How to Use
- Pick the persona(s) relevant to the feature you're testing
- Load their YAML file from this directory
- Walk their journey using the 5-Question Framework (
knowledge/processes/5-question-testing.md)
- Report findings as: SPEC VIOLATION | GOAL BLOCKED | PERSONA RISK | IMPROVEMENT
Persona Index
Buyers & Decision-Makers (10)
| ID | Name | Age | Role | Product | Key Goal |
|---|
| B1 | Pastor Rachel | 38 | Reformed pastor | SermonWise | Generate sermon in her tradition |
| B2 | Pastor Maria | 52 | Catholic priest | SermonWise | Prepare a homily from lectionary |
| B3 | Pastor Ruth | 65 | Tiny church pastor | CWA | Find affordable, simple AI tools |
| B4 | Pastor Ezekiel | 50 | AI-skeptic pastor | CWA | Prove AI won't say something heretical |
| B5 | Board Leader Mark | 55 | Church exec/elder | CWA | Evaluate for board presentation |
| B6 | Karen | 45 | Privacy-paranoid admin | CWA | Verify data safety before buying |
| B7 | Youth Pastor Jake | 28 | Youth ministry | CWA | Use everything from phone |
| B8 | Deacon Bob | 60 | Board member | CWA | Get ROI numbers for committee |
| B9 | Committee Buyer | — | Church committee | CWA | Group consensus on purchase |
| B10 | Mark (Mega-Church IT) | 40 | IT director | CWA | Check integrations, API, scale |
Voice/Chat End Users (5)
| ID | Name | Age | Role | Product | Key Goal |
|---|
| U1 | Margaret | 72 | Grieving widow | CWA Voice | "My husband died. I need someone." |
| U2 | Jessica | 34 | First-time visitor mom | CWA Chat | "What time is service? Is there kids ministry?" |
| U3 | David (Donor) | 55 | Church member | CWA Voice/Chat | "How do I set up monthly giving?" |
| U4 | Pastor Rodriguez | 45 | ESL/Bilingual pastor | CWA Voice | "Can the AI handle calls in Spanish?" |
| U5 | Tom | 40 | Church member | CWA Chat | "What time is men's breakfast Saturday?" |
Special Needs & Edge Cases (5)
| ID | Name | Age | Role | Product | Key Goal |
|---|
| S1 | Pastor Harold | 70 | Tech-averse pastor | CWA | "My grandson said to try this computer church thing" |
| S2 | Sister Agnes | 50 | Children's ministry | ITW | "I need a kindness story for 8-year-olds" |
| S3 | Marcus | 24 | Seminary student | SermonWise | "Can this teach me sermon structure?" |
| S4 | Rev. Washington | 60 | Denominational leader | CWA + PewSearch | "Can I evaluate this for 40 churches?" |
| S5 | Anonymous | — | Crisis caller | CWA Voice | "I'm going to kill myself tonight." |
Daily Product Users (5)
| ID | Name | Age | Role | Product | Key Goal |
|---|
| D1 | Diane | 58 | Prayer team leader | CWA Dashboard | "Review prayer requests, assign partners" |
| D2 | Mike | 35 | Volunteer coordinator | CWA Dashboard | "Who's greeting this Sunday?" |
| D3 | Sam | 38 | Bi-vocational pastor | SermonWise | "30 minutes to prep a sermon. GO." |
| D4 | Rita | 62 | Church secretary | CWA Dashboard | "Pastor said check the chatbot thing" |
| D5 | Chris | 30 | Worship pastor | ITW | "Illustrations matching our worship theme" |
Discovery & Cross-Property (5)
| ID | Name | Age | Role | Product | Key Goal |
|---|
| X1 | Sarah | 28 | Church seeker | PewSearch | "Find a Baptist church near Nashville" |
| X2 | Pastor David | 48 | Church pastor | PewSearch | "Claim our listing and fix wrong info" |
| X3 | Pastor James | 42 | Bi-vocational pastor | ITW | "Illustration about grace for John 3:16" |
| X4 | Admin Linda | 47 | Church office admin | CWA Dashboard | "What happened this weekend?" |
| X5 | Pastor Karen | 43 | ITW subscriber | ITW → SermonWise | "Can I also get sermon outlines?" |