Playbook for launching a new industry vertical (FuneralWiseAI, VetWiseAI, ShopWiseAI, LegalWiseAI) under the WiseAI Agency family. Covers DNS, hostname rewrite, tenant tables, shared-core integration, Stripe, voice agent vertical, admin scaffold, public-render path, and the known follow-up gaps. Derived from the FuneralWiseAI launch work on 2026-04-21/22.
Decision
FuneralWiseAI and (future) VetWiseAI one-time setup fee revised from $949/$1,295 to $745/$995 to lower friction at signup. Recurring monthly unchanged.
Expected outputs across every touchpoint for VetWiseAI tenants — Discovery, Pre-Purchase, Email, Dashboard, Voice Agent, Public-Facing, Ongoing, and Lifecycle. Two tiers (Starter/Pro). Sales-led product with self-serve checkout as secondary path.