Product & Tier Matrix
Quick reference for every ChurchWiseAI product: what each tier delivers, its monthly limits, what happens when a customer hits a limit, and where to try each tier as a tester or demo viewer.
For testers: Every demo URL below is safe for repeated use. No real church data is affected.
Voice Agent
URL: https://churchwiseai.com/voice
| Tier | Price | Monthly Limit | Limit Behavior | Upgrade | Downgrade | Try It |
|---|---|---|---|---|---|---|
| Starter Voice | $49.95/mo or $549.00/yr | 50 calls/mo | TTS: "Thanks for calling {church_name}. We've reached this month's call capacity. Please leave a message after the tone, or visit our website. Thank you and God bless." Then graceful hangup. Set via CALLS_LIMIT_BY_PLAN in supabase_church.py; unit-economics reasoning (see 2026-04-22 decision): Starter $49.95 at $0.08–0.10/min loaded cost × ~3–5 min avg call × 50 calls ≈ $15–25 cost (50–70% GM). | Admin dashboard (/admin/[token]) → Upgrade tab → Stripe checkout | Email hello@churchwiseai.com or Stripe customer portal. Service continues to period end. | Starter Voice admin (Living Hope Lutheran) Demo Router phone line: tel:+14696152221 (Routes by caller ID to appropriate demo church. Safe for unlimited test calls.) |
| Pro Voice | $99.95/mo or $1099.00/yr | 150 calls/mo | Same at-capacity TTS as cwa_starter_voice. 150 calls/mo at ~$0.25–0.50/call ≈ $37–75 cost on $99.95 revenue (50–62% GM). | Admin dashboard (/admin/[token]) → Upgrade tab → Stripe checkout | Email hello@churchwiseai.com or Stripe customer portal. Service continues to period end. | Demo Router phone line: tel:+14696152221 (Routes by caller ID. No dedicated Pro Voice demo admin token.) |
Setup fee: Starter Voice: $49.95 one-time (waived for annual); Pro Voice: $49.95 one-time (waived for annual)
What each tier delivers
Starter Voice: 24/7 AI phone answering. 2 agents (Care + Coordinator). 12 ministry tools. Prayer requests captured. Visitor contacts logged. Warm handoff to staff. Church-specific knowledge base injected at call start via Deepgram Nova-3 STT + Cartesia Sonic TTS.
Pro Voice: Everything in Starter Voice plus advanced ministry tools, expanded tool count, per-minute voice costs included in tier pricing.
Chatbot
URL: https://churchwiseai.com/chatbot
Production endpoint: /api/chatbot/stream (Vercel AI SDK 6, SSE). NEVER use /api/chatbot/chat (legacy, deleted 2026-04-09).
| Tier | Price | Monthly Limit | Limit Behavior | Upgrade | Downgrade | Try It |
|---|---|---|---|---|---|---|
| Starter Chat | $14.95/mo or $149.50/yr | 200 messages/mo | HTTP 200 response: {response: "You've reached this month's message limit (200/200). Upgrade to continue.", limitReached: true, limit: 200, used: 200}. Canned FAQ responses do NOT count toward the limit. DB failures fail CLOSED (safe). Demo UUIDs (00000000-0000-4000-a000-*) bypass limits entirely. | Admin dashboard (/admin/[token]) → Upgrade tab → Stripe checkout | Email hello@churchwiseai.com or Stripe customer portal. Service continues to period end. | Starter Chat admin Starter Both admin (voice + chat) |
| Pro Chat | $34.95/mo or $349.50/yr | 1000 messages/mo | HTTP 200 response: {response: "You've reached this month's message limit (1000/1000). Upgrade to continue.", limitReached: true, limit: 1000, used: 1000}. Canned FAQs do not count. DB failures fail CLOSED. | Admin dashboard (/admin/[token]) → Upgrade tab → Stripe checkout | Email hello@churchwiseai.com or Stripe customer portal. Service continues to period end. | Pro Chat admin (Grace Community) Pro Both admin (voice + chat) |
| Suite Chat | $59.95/mo or $599.50/yr | Unlimited | No message limit. Suite tier is unlimited. | N/A — top tier | Email hello@churchwiseai.com or Stripe customer portal. Service continues to period end. | Suite Chat admin Suite Both admin (voice + chat) |
What each tier delivers
Starter Chat: Hosted chat page + embed widget. 2 agents (Care + Coordinator). 12 ministry tools. 14-day free trial. No FAQ management. No document uploads.
Pro Chat: Hosted chat page + embed widget. 4 agents (Care, Coordinator, Discipleship, Stewardship). 35 ministry tools. 50 FAQ entries. 5 document uploads. 30-day analytics. 14-day free trial.
Suite Chat: Hosted chat page + embed widget. 4 agents. 39 ministry tools. Unlimited FAQ entries and document uploads. 90-day analytics + CSV export. API access. RBAC. White-label (remove ChurchWiseAI badge). 14-day free trial.
Voice + Chat Bundle
URL: https://churchwiseai.com/pricing
Bundles combine Voice Agent + Chatbot at a $10-20/mo discount vs buying separately. Each bundle tier's gates are the union of the equivalent voice + chat tier gates. As of modular pricing 2026-04-21, bundles do NOT include Pro Website.
| Tier | Price | Monthly Limit | Limit Behavior | Upgrade | Downgrade | Try It |
|---|---|---|---|---|---|---|
| Starter Bundle | $54.95/mo or $599.00/yr | 200 chat messages/mo | Chat: same as cwa_starter_chat (200 msg limit). Voice: 50 calls/mo, same at-capacity TTS as cwa_starter_voice. | Admin dashboard (/admin/[token]) → Upgrade tab → Stripe checkout | Email hello@churchwiseai.com or Stripe customer portal. | Starter Both admin |
| Pro Bundle | $119.95/mo or $1299.00/yr | 1000 chat messages/mo | Chat: same as cwa_pro_chat (1000 msg limit). Voice: 150 calls/mo, same at-capacity TTS as cwa_starter_voice. | Admin dashboard (/admin/[token]) → Upgrade tab → Stripe checkout | Email hello@churchwiseai.com or Stripe customer portal. | Pro Both admin |
| Suite Bundle | $139.95/mo or $1499.00/yr | Unlimited | Chat: unlimited (Suite tier). Voice: 300 calls/mo, same at-capacity TTS as cwa_starter_voice. | N/A — top tier | Email hello@churchwiseai.com or Stripe customer portal. | Suite Both admin |
Setup fee: Starter Bundle: $49.95 one-time (waived for annual); Pro Bundle: $49.95 one-time (waived for annual); Suite Bundle: $49.95 one-time (waived for annual)
What each tier delivers
Starter Bundle: Starter Voice (2 agents, 12 tools) + Starter Chat (2 agents, 12 tools, 200 msg/mo). Phone answering + hosted chat. 14-day trial not available (includes voice component).
Pro Bundle: Pro Voice (advanced tools) + Pro Chat (4 agents, 35 tools, 1000 msg/mo, 50 FAQs, 5 docs, 30d analytics). Most popular bundle.
Suite Bundle: Pro Voice (advanced tools) + Suite Chat (4 agents, 39 tools, unlimited messages/FAQs/docs, 90d analytics, API access, RBAC, white-label). Complete AI ministry system — everything included.
Pro Website
URL: https://churchwiseai.com/pro-website
Decoupled from PewSearch 2026-04-18. Canonical plan key is cwa_pro_website. Modular pricing 2026-04-21: cwa_pro_website = Website + Chat Starter combo ($19.95/mo); cwa_pro_website_site_only = hosting only ($14.95/mo, no chatbot). Access gate: planIncludesProWebsite() checks has_website_subscription=true OR isProWebsitePlan(plan). Feature flag: NEXT_PUBLIC_MODULAR_PRICING. Legacy ps_pro_website kept for 2 demo rows on *.pewsearch.com subdomains.
| Tier | Price | Monthly Limit | Limit Behavior | Upgrade | Downgrade | Try It |
|---|---|---|---|---|---|---|
| Pro Website + Chat | $19.95/mo | 200 chat messages/mo | Chat component: same as cwa_starter_chat (200 msg/mo limit). No page-view cap on the hosted site itself. | Admin dashboard (/admin/[token]) → Upgrade tab → Stripe checkout for higher chat tier | Email hello@churchwiseai.com. Service continues to period end. | Pro Website — Protestant template (Grace Community) (grace-community church is on cwa_pro_chat plan but renders Pro Website via demo- admin token bypass. P1.2 — add Playwright spec.)* Pro Website — Catholic template (St. Joseph Parish) Pro Website — Non-denominational template (The Bridge Church) Pro Website admin |
| Pro Website (Hosting Only) | $14.95/mo | Unlimited | No usage gates — hosting only. | Add Chat Starter separately via /api/stripe/checkout, or upgrade to cwa_pro_website combo. | Email hello@churchwiseai.com. Service continues to period end. | Pro Website marketing page (No dedicated site_only demo admin token as of 2026-04-22.) |
What each tier delivers
Pro Website + Chat: Hosted one-page church website on {slug}.john316.church subdomain. 3 denomination templates (Protestant, Catholic, Non-denominational). Cinematic video backgrounds. + Chat Starter (2 agents, 12 tools, 200 msg/mo chatbot).
Pro Website (Hosting Only): Hosted one-page church website on {slug}.john316.church subdomain. 3 denomination templates. No chatbot included. Introduced 2026-04-21 as part of modular pricing.
SermonWise
Served from churchwiseai-web at /sermons via hostname rewrite. DISCREPANCY: product_knowledge table says "unlimited AI sermon generation" — WRONG. Code enforces 15/mo for Pro. Fix required (Track 1, P1.1).
| Tier | Price | Monthly Limit | Limit Behavior | Upgrade | Downgrade | Try It |
|---|---|---|---|---|---|---|
| SermonWise Free | Free | 2 sermon outlines/mo | HTTP 403: {error: "Monthly sermon limit reached", usage: {...}, upgradeUrl: "/sermons#pricing"}. Library access unchanged at limit. | /sermons/pricing → Stripe checkout via /api/sermons/checkout | N/A — free tier | SermonWise free tier (sign up required) SermonWise showcase (no login) SermonWise templates (no login) |
| SermonWise Pro | $19.95/mo or $199.50/yr | 15 sermon outlines/mo | HTTP 403: {error: "Monthly sermon limit reached", usage: {...}, upgradeUrl: "/sermons#pricing"}. Library access unchanged. Limit tracked in profiles.free_tier_sermon_limit (free) or pricing_tiers.sermon_generation_limit (pro). | N/A — top tier | Email hello@churchwiseai.com or Stripe customer portal. Service continues to period end. | SermonWise Pro (requires Stripe checkout via /sermons/pricing) |
What each tier delivers
SermonWise Free: 2 AI sermon outlines per month. 17 preaching traditions. RAG-powered illustration suggestions. Export to Word/Google Docs. Sermon library access.
SermonWise Pro: 15 AI sermon outlines per month (NOT unlimited — product_knowledge P1.1 bug). 17 preaching traditions. RAG illustrations. Word/Google Docs export. Full sermon library access.
PewSearch Premium Church Page
Directory listing upgrade only — NO chatbot, NO AI features. Chatbot requests blocked 403: "Chatbot is not available on PewSearch Premium. Visit churchwiseai.com to add AI features." Dead code: usage-tracking.ts line 52 defines premium_listing: 150 — never reached because ps_premium is 403'd earlier. Remove or comment (P0.2).
| Tier | Price | Monthly Limit | Limit Behavior | Upgrade | Downgrade | Try It |
|---|---|---|---|---|---|---|
| PewSearch Premium | $4.95/mo | Unlimited | No usage gates on directory listing. Chatbot is 403-blocked. | Must sign up for ChurchWiseAI products separately at churchwiseai.com. PewSearch does not sell AI features. | Email support or Stripe customer portal. | PewSearch demo church (internal, not a public demo) (No dedicated Premium Page demo slug exists as of 2026-04-22.) |
What each tier delivers
PewSearch Premium: SEO-optimized church profile page on pewsearch.com. Staff and ministry listings. Photo gallery. Priority placement in directory search. 218K+ church directory.
IllustrateTheWord
URL: https://illustratetheword.com
| Tier | Price | Monthly Limit | Limit Behavior | Upgrade | Downgrade | Try It |
|---|---|---|---|---|---|---|
| Anonymous (Public) | Free | Unlimited | Illustrations with visibility_tier != 'public' return 403/redirect to signup. | Sign up for free account or upgrade to ITW Premium at /pricing | N/A — anonymous tier | ITW public illustrations (no login required) |
| Free Account | Free | 1 slide downloads per week/mo | Slide downloads: 403 after 1/week. Chat search: in-memory 5/session counter. Favorites/Collections: 403 {error: "Premium subscription required", upgrade_url: "/pricing"}. | /pricing → Stripe checkout | N/A — free tier | ITW free signup |
| ITW Premium | $9.95/mo or $99.50/yr | 10 ai personalizations per day/mo | AI personalization: rate-limit.ts enforces 10/day. Returns 429 with upgrade CTA. Slide downloads and favorites: unlimited. | N/A — top tier | Email hello@illustratetheword.com or Stripe customer portal. | ITW public browse (no login required for public tier) |
What each tier delivers
Anonymous (Public): Access to ~18% of illustrations (visibility_tier = 'public'). Browse and read. No downloads. No AI personalization. No favorites.
Free Account: Access to ~86% of illustrations (public + free_signup tiers). 1 slide download per week (Monday–Sunday reset). 5 chat searches per session. Favorites and collections: blocked (Premium required). AI personalization: blocked (Premium required).
ITW Premium: Access to 100% of illustrations (all visibility tiers). Unlimited slide downloads. AI personalization (up to 10/day). Favorites, collections, and all premium features.
ShareWiseAI (Coming Soon)
Code complete, not deployed. No live Stripe products. Blocker: OAuth integration for social platform connections pending. 4 planned tiers. All pricing.yaml live product_ids are null.
| Tier | Price | Monthly Limit | Limit Behavior | Upgrade | Downgrade | Try It |
|---|---|---|---|---|---|---|
| ShareWiseAI Free | Free | 30 scheduled posts/mo | Not yet implemented — coming soon. | N/A — coming soon | N/A — coming soon | None |
| ShareWiseAI Pro | $19.95/mo | 150 scheduled posts/mo | Not yet implemented — coming soon. | N/A — coming soon | N/A — coming soon | None |
| ShareWiseAI Business | $49.95/mo | Unlimited | Not yet implemented — coming soon. | N/A — coming soon | N/A — coming soon | None |
| ShareWiseAI Agency | $99.95/mo | Unlimited | Not yet implemented — coming soon. | N/A — coming soon | N/A — coming soon | None |
What each tier delivers
ShareWiseAI Free: 30 scheduled posts/mo + 5 AI-generated posts/mo. Coming soon.
ShareWiseAI Pro: 150 scheduled posts/mo + 50 AI-generated posts/mo. Coming soon.
ShareWiseAI Business: Unlimited scheduled + AI posts. Coming soon.
ShareWiseAI Agency: Unlimited everything + multi-church management. Coming soon.
Auto-generated 2026-04-22 from knowledge/data/product-gates.yaml — do not edit directly.
To update: edit knowledge/data/product-gates.yaml, then run pnpm -C C:/dev/knowledge derive data/product-gates.yaml.