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Cal.com Event Types — Audit & Per-Vertical Mapping

Last updated: 2026-05-04 Calendar: cal.com/john-moelker Owner: john@churchwiseai.com

Existing Event Types (Discovered from Codebase Audit)​

The following Cal.com event types are referenced in the codebase as of 2026-05-04. These are hardcoded URLs in source files — they must exist in the Cal.com dashboard for booking links to work.

Event Type SlugUsed InPurpose
churchwiseai-demosrc/app/book/page.tsx (via calLink prop), sales-playbook-church.md30-min church demo — the primary ChurchWiseAI sales call
funeralwiseai-demosrc/app/funeralwiseai/page.tsx, src/app/funeralwiseai/book/page.tsx, src/app/s/[slug]/page.tsx (funeral preview), src/components/templates/ServiceBusinessTemplate.tsx30-min funeral home demo
vetwiseai-demosrc/app/vetwiseai/page.tsx, src/app/vetwiseai/book/page.tsx30-min vet clinic demo
wiseaiagency-demosrc/app/wiseaiagency/page.tsx, src/app/wiseaiagency/playground/components/ConversionCTA.tsx, /api/chatbot/unified/route.tsAgency-level demo — custom/enterprise engagements

Verification needed before first campaign send:

  • churchwiseai-demo exists at cal.com/john-moelker/churchwiseai-demo → verify 200
  • funeralwiseai-demo exists at cal.com/john-moelker/funeralwiseai-demo → verify 200
  • vetwiseai-demo exists at cal.com/john-moelker/vetwiseai-demo → verify 200
  • wiseaiagency-demo exists at cal.com/john-moelker/wiseaiagency-demo → verify 200

Per-Vertical Event Type Recommendations​

The codebase currently has ONE event type per vertical (the demo call). As outreach scales, the founder may want additional event types per vertical for different use cases.

Current: One-size-fits-all 30-min demo per vertical.

Recommended additions (founder creates manually in Cal.com when ready):

Recommended SlugVerticalDurationPurpose
church-discovery-15minChurch15 minQuick discovery call for pastors who saw the demo but aren't sure if it fits. Lower barrier than full 30-min demo.
church-onboarding-callChurch45 minPost-purchase setup call for new church customers.
funeral-configuration-reviewFuneral30 minPost-setup configuration review at day 13 (referenced in lifecycle-emails-funeral.ts).
vet-configuration-reviewVet30 minPost-setup configuration review at day 13 (referenced in lifecycle-emails-vet.ts).
agency-consultationAgency60 minCustom engagement scoping for multi-location or enterprise clients.

Event Type Naming Conventions​

Follow these rules when creating new Cal.com event types:

  1. Slug format: {vertical}-{purpose}-{duration} — kebab-case, no underscores
  2. Vertical prefixes: church, funeral, vet, sermonwise, pewsearch, agency
  3. Purpose words: demo, discovery, onboarding, configuration-review, consultation
  4. Duration suffix: Optional — add when multiple durations exist for the same purpose (e.g., demo-15min, demo-30min)

Per-Vertical Event Type Configuration Notes​

church — churchwiseai-demo​

Description for Cal.com: "30-min ChurchWiseAI Demo — See your church's personalized AI chatbot and voice agent live. I'll walk you through how it works and answer any questions."

Questions to collect:

  • Church name
  • Denomination / tradition
  • Average Sunday attendance (range: <50 / 50–150 / 150–500 / 500+)
  • Biggest communication challenge right now (free text)

Confirmation email: Should reference the personalized demo link if they came from outreach. Use the preview_url from outreach_contacts if available.

funeral — funeralwiseai-demo​

Description for Cal.com: "30-min FuneralWiseAI Demo — See how the AI handles after-hours family calls for your funeral home. I'll walk you through a real demo configured for your home."

Questions to collect:

  • Funeral home name
  • Number of locations (1 / 2–5 / 5+)
  • Current after-hours setup (answering service / staff on-call / voicemail / other)
  • Biggest pain point with after-hours contact (free text)

Tone note: Confirmation email should be dignified and composed — no "Exciting!" language.

vet — vetwiseai-demo​

Description for Cal.com: "30-min VetWiseAI Demo — See how the AI handles after-hours calls and symptom triage for your clinic. I'll walk through a demo configured for your practice."

Questions to collect:

  • Clinic name
  • Species treated (dogs/cats / exotic / equine / mixed)
  • Current after-hours setup (answering service / on-call staff / voicemail / other)
  • Biggest after-hours challenge (free text)

agency — wiseaiagency-demo​

Description for Cal.com: "30-min WiseAI Agency Demo — Custom AI voice + chatbot for local businesses. We'll discuss your industry, locations, and what a custom build would look like."

Questions to collect:

  • Business name and industry
  • Number of locations
  • Primary use case (after-hours / appointment booking / triage / other)
  • Current phone/chat setup

Founder Action Required​

The following event types must be created manually in Cal.com before the outreach campaigns can send:

  1. churchwiseai-demo — verify it exists; if not, create it
  2. funeralwiseai-demo — verify it exists (referenced throughout funeralwiseai/ pages)
  3. vetwiseai-demo — verify it exists (referenced throughout vetwiseai/ pages)
  4. wiseaiagency-demo — verify it exists (referenced in playground and agency pages)

How to verify: Visit each URL directly:

If any return 404, create the event type in your Cal.com dashboard before the first outreach campaign batch sends.

Integration with church_voice_agents (DB)​

The cal_event_type_id column in church_voice_agents (and the corresponding column in tenant_voice_agents for non-church verticals) stores the Cal.com event type ID (a numeric ID, not the slug). The voice agent uses this to book appointments during calls.

To find your event type IDs:

GET https://api.cal.com/v2/event-types
Authorization: Bearer {cal_api_key}

For per-vertical voice agent provisioning, each vertical's demo tenant row needs the correct cal_event_type_id for that vertical's event type.

Current known event type IDs: Not yet documented — add here after verifying with Cal.com API.

SlugCal.com Event Type ID
churchwiseai-demoTBD — confirm via API
funeralwiseai-demoTBD — confirm via API
vetwiseai-demoTBD — confirm via API
wiseaiagency-demoTBD — confirm via API